Public Relations

Publicity is pitching. A publicist identifies people who might legitimately be interested in your book, contacts them properly, and makes it easy for them to say yes. What they cannot do is make anyone say yes, and any publicist implying otherwise is not being straight with you.

It starts with the angle. Almost no book is interesting to media because it exists; it is interesting because it connects to something an audience already cares about a debate, an anniversary, a local story, expertise on something in the news, or a personal story with unusual reach. Finding that angle is most of the job, and it is done before a single email goes out.

Then materials: a press release built around the angle rather than around the blurb, a media kit with your biography, high-resolution images, cover files and sample chapters, and a set of suggested interview questions that make a producer's job easier.

Then a targeted list podcasts, radio, print, online outlets and newsletters that genuinely cover your subject and a personalised pitch to each. Mass-blasting a generic release is what gives book PR its reputation, and we do not do it.

You also get interview preparation: your key messages, the difficult questions, and a practice session. Being pitched well and then performing badly wastes the whole campaign.

You receive full reporting on every outlet contacted and every response. We report on outreach, not on coverage, because coverage is an editorial decision made by people we do not control.